Turning Square Footage Into Cubic Footage with Claybourne Company

Turning Square Footage Into Cubic Footage with Claybourne Company


Now Is The Time to Go Vertical

Vertical Farming has paved its way into the cannabis industry rapidly and is continuing to excel every day. Combined U.S. medical and recreational cannabis sales could reach $33 billion by the end of 2022 and reach 38.8 billion by the end of 2023, according to MJBiz FactBook. The time for multi-story grow operations is in more demand than ever to keep up with the increasing cannabis sales. California, in particular, has been in the legal cannabis market for medical patients since 1996, and in 2016 recreational use became legal. As of November 16, 2022, total cannabis tax revenue from third-quarter returns is $242 million. 

Claybourne Company is one of the top California cannabis brands in Perris, California. They produce top-tier cannabis with special attention given to each step of the production process while using their proprietary techniques to maximize each harvest’s potential maintaining quality and consistency. 

The move to vertical farming took time and effort. Claybourne Co.’s decision to convert to vertical farming came from many different angles, including the overall cost, future environmental impact, quality of service, and turning square footage into cubic square footage to have a greater return on investment.

Claybourne Company Vertical Farming

When the grow operation decided to convert into a multi-story build, the Pipp team helped plan everything exactly how the Claybourne Company requested. We helped work on a custom design to accommodate Claybourne Company’s required fire protection designs.

The grow facility can now hold up to 1,944 plants and increased the grow facility to 40,800 sq. ft. of the total canopy with an average of 63% of room utilization by implementing Pipp Horticulture Mobile Vertical Grow Racks. 

When asked about a greater return on investment, Brent points out, “The less floor space you take up and the square footage of canopy you have, the greater the return on investment.” When your grow has multiple tiers growing simultaneously, the cost of production is much lower, “and in agriculture, a lot of what we do is based on the cost of production.” 

Listen as Brent Barnes, VP of Cultivation & Genetics, talks about working with Pipp Horticulture and how shifting to vertical farming has benefited the company.

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Episode 5: Curaleaf’s Johnstown Cultivation Facility

Episode 5: Curaleaf’s Johnstown Cultivation Facility

Episode 5 Podcast


Ronnie Richardson is a Cultivation Manager with a demonstrated history of working in the alternative medicine industry. Ronnie works at Curaleaf, a leading international provider of consumer products in cannabis with a mission to improve lives by providing clarity around cannabis and confidence around consumption. Today, Ronnie joins the show to discuss best cultivation practices, the Ohio cannabis market, and what makes cannabis ‘craft.’ Ronnie shares his journey to the cannabis industry, advice he would give to those looking to break into the industry, and how he curated his leadership style.

00:00 – Michael introduces today’s guests, Cultivation Manager at Curaleaf, Ronnie Richardson, who shares his background in cannabis 06:35 – Ronnie speaks to the Curaleaf facility, staff, and global presence

09:44 – What Curaleaf is doing differently to maintain a high level of quality

13:10 – The ‘Ohio Tenth’

15:58 – Curaleaf’s most popular products and how they decide what to grow

22:03 – Where Ronnie curated his mature leadership style

32:35 – Passionate people helping people through cannabis

41:01 – Ohio: A non-combustible state

47:05 – Restrictive products in the cannabis industry

50:47 – The importance of HVAC systems and what makes cannabis ‘craft’

59:07 – Ronnie’s educational and career journey

1:07:29 – The early days of Curaleaf and the different brands under the Curaleaf umbrella

1:13:27 – What the future holds for Curaleaf

1:15:15 – Advice Ronnie would give to those looking to enter the cannabis industry

1:17:28 – Michael thanks Ronnie for joining the show

“Everyone in the back comes from different walks of life across the board. But the one common denominator is that everyone is passionate about cannabis. We have a team back there that’s very like-minded in that regard. Everyone is passionate about the same thing. They love cannabis and they see the medical benefits that it provides for its patients. They take a lot of pride in what they do back there, and it shows in their work.” (06:07)

“It’ll definitely be more of a hybrid approach. There’s always going to be different things growing in different states. It would be really challenging to standardize the same amount of strains across the board.” (21:23)

“Everything starts with your people. There’s a lot of value in the people in your organization. Without great people, you don’t have an organization.” (24:09)

“When I started learning about the endocannabinoid system, it really intrigued me. And I wanted to learn more about it. And I wanted to be part of changing that stigma around it.” (38:17)

“A lot of people ask, ‘What makes cannabis craft? What dictates it? Is it because you’re hand watering your crop? Is it because it’s organic? What makes that craft? For me, it’s just cultivating with intent. It’s about putting that quality above the quantity aspect.” (51:50)

“Whether it be a medical-driven state or rec-state, the same amount of care and passion goes into cultivating the same thing.” (1:09:20)

“Curaleaf is on a mission to be the world’s leading cannabis company through education, accessibility, and customer satisfaction through high-quality products backed by science.” (1:13:38)

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Episode 4: A Recipe For Success From Ohio’s First Medical Cannabis Cultivator – Buckeye Relief

Episode 4: A Recipe For Success From Ohio’s First Medical Cannabis Cultivator – Buckeye Relief

Episode 4 Graphics_Landing Page


Buckeye Relief is an Ohio owned and operated cannabis cultivator and processor. Today, members of the Buckeye Relief team, including VP of Cultivation, Matthew Kispert, and Director of Cultivation, Tyler Bracken, join the show to discuss the evolution of the cannabis industry in Ohio, what the role of a Section Grower entails, and what it means to foster a great culture. They talk about validation, single vs. multi-tier facilities, and the immense satisfaction they get from working with cannabis.

00:32 – Michael introduces today’s guests, members of the leadership team at Buckeye Relief, who share their various backgrounds and eclectic experiences that led them to the cannabis industry 

07:18 – The role of a Section Grower 

09:48 – Advice for those looking to enter the cannabis industry with limited cannabis experience 

15:30 – Pros and cons of single-tier and multi-tier facilities

23:40 – Building and fostering a great culture 

32:06 – The evolution of the Ohio cannabis market and the house of brands under Buckeye Relief 

36:10 – What validation means in the sanitation process 

44:03 – Top-selling products at Buckeye Relief 

48:18 – The Sneak Peek Program

56:10 – What the future holds for Buckeye Relief 

59:01 – Final thoughts on the cannabis industry 

1:01:44 – Michael thanks the entire team for joining the show to share their unique insights

“A section grower is somebody who is basically the plants’ parents for nine weeks from veg to harvest. We take care of them from our little one foot babies to pain to up to five foot tall monstrosities that are a pain to work on, but we love them anyway.” (07:37)

“A lot of us came into this industry not knowing anything. And so a big part of that is admitting, ‘Yes, I don’t know that, but I’m willing to learn. And if you teach me and provide me the tools necessary, I will prove to you I’m worth the investment.’ It’s finding those people that are willing to constantly step forward.” (14:06)

“One of the biggest things that I have pushed since I’ve been in a leadership position is to be yourself and to come in here and not have the stresses from outside life. Just to come in, enjoy working with weed, and enjoy being who you are. And then for them to know that they can come to me at any time of day and they can call me at any time of night. Just being there for them when they need is a really important aspect to me.” (28:40)

“Needless to say, if demand increases in Ohio, we will rise to the occasion.” (58:25)

“I would say, if you want to be a part of something that is extremely rewarding, try to get into the cannabis industry. If you’re not afraid of hard work, get into the cannabis industry. Because with that hard work comes great reward.” (59:25)

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